SwiftWebDev Dashboard PRO

Real-time visitors, campaign tracking and goals for WordPress

Which campaign brought those visitors? Did the visit end in a lead or a sale?

SwiftWebDev Dashboard PRO answers both. See real-time visitors and the pages they read, every UTM campaign with its visitors, and how often people complete your goals, such as a sent form or a reached order thank-you page. PRO is an add-on for the free SwiftWebDev Dashboard plugin, and it counts without cookies.

See PRO plans Start with the free plugin

No cookies or browser storage
Every PRO report on every plan

Example activity. Your own visits show here.

Start with the free plugin, then add the live view

Most sites only need the free plugin. It is complete, with no locked cards and no account. Add PRO when you run campaigns, care about conversions or want to watch visitors as they arrive.

Free: SwiftWebDev Dashboard

What you already get for free

Visitors, page views and sessions
Top pages, referrers and devices
AI visitors and AI crawlers
Views column on posts and pages
Visitors online now in the toolbar
Weekly email report
PageSpeed tests with fixes
Updates and Site Health

Download free on WordPress.org See what the free stats show

PRO add-on

What PRO adds on top

A Real-time tab with the pages being viewed
Countries, browsers, new and returning visitors
UTM campaigns and traffic sources
Goals and conversion rates
AI assistant landing pages
Traffic spike email alerts
Forms, clicks, on-site searches and events
Session recordings with form fields masked
Weekly speed tests, custom ranges and CSV export

Real-time visitors: who is on your site right now?

The Real-time tab shows active visitors now, visitors per minute, the pages being viewed and a feed of the latest activity. Keep it open on launch day, while a newsletter goes out or when a post starts to spread.

The free plugin already shows how many people are online in the WordPress toolbar. PRO adds the full live view, plus countries, browsers, operating systems and new versus returning visitors.

Country comes from the IP address, which is dropped right after the lookup. Returning visitors are an estimate made without cookies.

How to track marketing campaigns in WordPress with UTM tags

Add UTM tags to the links in your emails, ads and social posts. PRO reads utm_source, utm_medium and utm_campaign from the first page of a visit and groups those visits on the Campaigns tab.

Each campaign shows its source, medium, sessions, visitors, page views and share of all visits. You see at a glance which newsletter, ad or post actually brought people in.

Goal tracking in WordPress: did the visit become a lead or a sale?

A goal counts the visitors who do something that matters to you. Set one for your order thank-you page and PRO counts how many visits ended in a sale. Set one for your contact form and you see how many became leads.

Save up to 20 goals. The Goals tab shows completions, visitors and the conversion rate of each one, with a trend line, and a Goals card sits on your dashboard. Goal results cover the last 30 days.

Developers can send a custom event from code with window.swiftdash.track(name, value).

Which AI assistants send visitors, and to which pages?

The free plugin counts visitors from ChatGPT, Perplexity, Gemini, Claude, Copilot and more. PRO shows the page each of them landed on, the goals AI visitors completed, and the pages AI bots read without ever sending a visitor.

AI counts are a minimum. Some apps open links without a referrer, and links copied out of ChatGPT arrive as direct visits.

Traffic spike alerts: get an email when visits jump

Turn on spike alerts and pick a threshold: 2, 3 or 5 times your usual traffic. Every hour, PRO compares today with your average over the last 14 days. When today passes the threshold and has at least 20 visitors, you get one email with the visitors, page views and top referrers of the day, and a link to the Real-time tab.

You get at most one spike email a day. Optional AI alerts can also tell you when a new AI bot shows up or AI visitors spike.

Session recording for WordPress: see what visitors actually do

Switch on session recordings to replay real visits: where people scroll, click and stop. Recordings stay off until you turn them on. Everything typed into form fields is masked in the browser, and you can hide any element by giving it the class swiftdash-block.

Recordings are stored in your own WordPress database and deleted after 30 days. Next to them, PRO tracks form submissions, link clicks, file downloads, on-site searches, custom events and bot visits.

Weekly speed tests for the pages that matter

Pick up to 10 pages. PRO tests each one every week on mobile and desktop, keeps the score history and emails you when a performance score drops by 10 points or more, or falls below 90.

Every PRO report covers the last 24 hours, 7, 30 or 90 days, or a custom range, and exports to CSV.

How to check your PageSpeed score

Plans for real-time visitors and every PRO report

Every plan includes every PRO feature. The only difference is how many sites you can use it on.

Billed yearly
Renews automatically
Cancel any time
Full refund within 14 days

Personal

$25 per year

+ VAT or sales tax where applicable

1 site

Full visitor analytics
Real-time visitors
Form and click tracking
Session recordings
Scheduled speed tests with alerts
Priority support

Business

$100 per year

+ VAT or sales tax where applicable

5 sites

Full visitor analytics
Real-time visitors
Form and click tracking
Session recordings
Scheduled speed tests with alerts
Priority support

Unlimited

$299 per year

+ VAT or sales tax where applicable

Unlimited sites

Full visitor analytics
Real-time visitors
Form and click tracking
Session recordings
Scheduled speed tests with alerts
Priority support

Prices are in US dollars per year, plus VAT or sales tax where applicable. Creem, our merchant of record, adds the tax at checkout and sends your invoices.

A SwiftWebDev Dashboard PRO plan is a software license only. It does not include WordPress development, design, setup or any other service from Swift Web Dev. Those services are quoted and billed separately.

How PRO handles visitor data

The short version of what PRO collects, where it goes and when it is deleted. This explains how the plugin works. It is not legal advice.

Cookies: None. The PRO tracker sets no cookies and uses no browser storage. Whether your site needs a consent banner depends on the rest of the site and where your visitors live.
IP addresses: Never stored. Each visit is counted with a one-way hash that changes every day. The country is looked up from the IP address, then the address is dropped.
Where reports are counted: On the SwiftWebDev Dashboard service, and only while your license is active. Collection starts when you activate a license on a site, not before.
Session recordings: Off until you switch them on. Stored in your own WordPress database, with form fields masked, and deleted after 30 days.
If your license expires: Collection stops at once. Your PRO data is kept for 30 days, then deleted unless you renew. The free plugin keeps working.

Questions about PRO, plans and licenses

Something not covered here? Ask me directly. I usually reply within an hour, depending on availability.

Start a discussion

About PRO

Do I need the free plugin too?

Yes. SwiftWebDev Dashboard PRO is an add-on. It needs the free SwiftWebDev Dashboard plugin from WordPress.org, which keeps working on its own if you never buy PRO.

How is the PRO real-time view different from the free toolbar?

The free plugin shows how many people are online now in the WordPress toolbar, with visitors, page views, AI visits, top pages and sources for today on hover. PRO adds a full Real-time tab: active visitors now, visitors per minute, the pages being viewed and a feed of the latest activity.

Does PRO show which campaign led to a sale?

Not as a revenue figure. The Campaigns tab shows sessions, visitors, page views and share of all visits for each UTM campaign. Goals show completions, visitors and conversion rate, for example for your order thank-you page. PRO counts conversions, not order amounts. To ask WooCommerce customers how they found you and see revenue by answer, look at SourceSay.

Does PRO use cookies?

No. The PRO tracker sets no cookies and uses no browser storage. Visits are counted with a one-way hash that changes every day, and IP addresses are never stored. Whether your site needs a consent banner depends on the rest of the site and where your visitors live. This is general information, not legal advice.

Will PRO slow down my site?

PRO adds one small tracker script that batches events and sends them in the background after the page has loaded. The session recorder loads only when you switch recordings on.

Plans, billing and licenses

How many sites can I use a license on?

Personal covers 1 site, Business covers 5 sites and Unlimited covers as many of your sites as you like. A site counts while the license is active on it.

How do renewals work?

Plans are billed yearly and renew automatically, so PRO keeps running without a gap. Creem emails you a receipt each time. A renewal charge can be refunded within 14 days.

Can I cancel?

Yes, any time. Open your account page and choose Manage billing and invoices. Canceling stops the next renewal. PRO keeps working until the end of the term you paid for.

Do you offer refunds?

Yes. You get a full refund within 14 days of purchase, through Creem, to your original payment method. Ask through the contact page or email [email protected] with your order details. The license is deactivated after the refund. See the refund policy.

What happens to my data if my license expires?

PRO stops collecting data straight away. Your data is kept for 30 days, then deleted unless you renew. The free features keep working.

Can I switch plans?

Yes. When you need more sites, open your account page and choose Renew or upgrade to move to a bigger plan.

How do I get my license key?

License keys are not sent by email. After you buy, you get an order confirmation email. Sign in to your account page with your checkout email, using the one-time sign-in link sent to that address. There you can copy your key, download SwiftWebDev Dashboard PRO and generate a new key if the old one leaks.

Does a license include development or setup work?

No. SwiftWebDev Dashboard PRO is a software license: the PRO add-on, its online features, updates and email support for the plugin. It does not include custom WordPress development, design, installation or any other work done by Swift Web Dev. Those services are offered separately, with their own quote and invoice, and they are never bought through the SwiftWebDev Dashboard PRO checkout.

Who handles the payment?

Creem is our merchant of record. It processes the payment, adds VAT or sales tax where applicable and sends your invoices. Swift Web Dev never sees your card details.

Start free today. Add the live view when you need it.

Install the free plugin and your visitor stats start counting at once. Upgrade on the day you want campaigns, goals and real-time visitors.

Download free on WordPress.org See PRO plans